Add bespoke visuals

Brand manifestos feel personal and aspirational. They take a stand. They convey your perspective on what’s what. And they make your audience a part of that story.

View recommended blueprints:

Three steps to take

People don’t buy what you do; they buy why you do it. So when you write your brand manifesto, always start with that essential question: why? Then move to What? End with How?

View steps

Create a BM in three steps

A) Field organizations have seen most of what the competition is doing and can report their observations. Consult your customer-facing allies, observe and adopt best practices in completely unrelated industries.

B) The big and important value creating opportunities will most likely befound in the gray areas between the silos we inhabit.

C) Adopt practices ranging from accessing benchmarking data to sourcing process improvement capabilities.

View recommended subscription models:

Best practise Converison

Throughout your sales channel and at every content-based customer-touch point, you’ll have the opportunity to convert a prospect into a customer. The key is to convey your understanding of customer needs and pain points. You’ll have to communicate that you understand exactly what your consumers want; only then can they trust you to deliver a solution that can help them.

Three steps to Conversion

A) Your content is only effective if it is readable. Your audience is likely to struggle if they are provided with content that is either irrelevant or unreadable. Digital marketing companies are usually good at this; they leverage the data that is available to your business and use it to curate personalized, well-structured content that your audience will love.

2) You need to prioritize content that helps them build lasting relationships with their customers rather than merely focusing on conversions and sales figures. On top of that, companies also need to be aware of the changing trends and themes within their niche. Keeping up with upcoming trends while maintaining a familiar brand image is a real challenge that requires thorough planning on the content side of things.

3) Customers are divided before making a purchase. They’ve known your brand for a while and have developed a reasonable amount of trust in your business. All they would need is a bit more validation or confidence to take the leap. Here is where user-generated content can save the day.

‍

Best practise Them

A full redirect is a feature in the cloud admin of whatt.io that allows you to fully redirect the whatt.io url to any other url of your choice. When you use this function you can send forward to any url of your choice for all fabricated units in the same product type.

This would be used in cases when the end user should not be able to see all types of data produced by the whatt.io database. It can also be used when a product is released and all data is now added to the system, then the brand owner can redirect to a landing page with less information or campaigns etc.

Three steps to understand THEM

For many reasons. With Whatt.io the url is very short and can always fit on NFC tags even with as little as 128 bytes. This secures the functionality and future proof the NFC url in the tag. The url for whatt.io is defined on the basis of the serial number in the chip and additional client and product settings in the cloud. It is future proof and the full redirect allows the brand owner to modify the url at any point of time.

This often happens when using online HTML tools to build web pages or using platforms like shopify might change a dynamic url without the knowledge of the owner, that might render it into a broken url. With whatt.io the url can always be changed.

Do I need to place one NFC tag in every single part in my product?

No you don’t. The basic logic is that every product assembly has an NFC tag and parts and components that are part of this assembly are covered by one single NFC tag and the product structure.  A Product has predefined parts and components that are added in the cloud admin. In the example of the Gearbox distributor-1 it is a complete product with casing, gears, screws, nuts etc as parts.

The parts will be visible if the brand owner wishes in the product unit view to enable digital spare part management. More on that in the spare part section. The part that carries the NFC tag is considered to be the “NFC host” part.

My product is only one part, can I add only a part to the whatt.io database?

Yes, but you need to first define the product (assembly) and then the part that belongs to that product. That will be the only part in the structure and will need to host the NFC tag.

What is the difference between a product and a unit?

A product is the definition in the database that consists of all the information regarding parts, components, materials, assembly and recycling info. A UNIT is the actual fabricated unique part that is manufactured and chipped. The UNIT gets born (cradle) when the whatt.io app burns in the whatt.io url to the chip and it gets a serial number and url added to the cloud admin database.

The product can be said to be the original digital product and the unit is the cloned real physical part/product that is brought to life. The UNIT is fabricated Products and that is linked to the product data through the unique serial number and url.

What is the difference between profile, team and client?

An account profile is an individual account. This is your personal login and information. to use whatt.io you need to be invited by a team administrator or have your own account. A Team consists of account profiles (individuals) that work together in a Team.

They share material, products and parts.  A team would host a manufacturing facility producing parts.A client is the brand owner and has the rights to the products and parts. A product always belong to a client (brand owner)

Can I be part of many teams?

Yes, you can create new teams if you are an administrator and you can be invited to other teams as an administrator or an editor.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

Add bespoke visuals

Brand manifestos feel personal and aspirational. They take a stand. They convey your perspective on what’s what. And they make your audience a part of that story.

View recommended blueprints:

Three steps to take

People don’t buy what you do; they buy why you do it. So when you write your brand manifesto, always start with that essential question: why? Then move to What? End with How?

View steps

Create a BM in three steps

A) Field organizations have seen most of what the competition is doing and can report their observations. Consult your customer-facing allies, observe and adopt best practices in completely unrelated industries.

B) The big and important value creating opportunities will most likely befound in the gray areas between the silos we inhabit.

C) Adopt practices ranging from accessing benchmarking data to sourcing process improvement capabilities.

View recommended subscription models:

Best practise Converison

Throughout your sales channel and at every content-based customer-touch point, you’ll have the opportunity to convert a prospect into a customer. The key is to convey your understanding of customer needs and pain points. You’ll have to communicate that you understand exactly what your consumers want; only then can they trust you to deliver a solution that can help them.

Three steps to Conversion

A) Your content is only effective if it is readable. Your audience is likely to struggle if they are provided with content that is either irrelevant or unreadable. Digital marketing companies are usually good at this; they leverage the data that is available to your business and use it to curate personalized, well-structured content that your audience will love.

2) You need to prioritize content that helps them build lasting relationships with their customers rather than merely focusing on conversions and sales figures. On top of that, companies also need to be aware of the changing trends and themes within their niche. Keeping up with upcoming trends while maintaining a familiar brand image is a real challenge that requires thorough planning on the content side of things.

3) Customers are divided before making a purchase. They’ve known your brand for a while and have developed a reasonable amount of trust in your business. All they would need is a bit more validation or confidence to take the leap. Here is where user-generated content can save the day.

‍

Best practise Them

A full redirect is a feature in the cloud admin of whatt.io that allows you to fully redirect the whatt.io url to any other url of your choice. When you use this function you can send forward to any url of your choice for all fabricated units in the same product type.

This would be used in cases when the end user should not be able to see all types of data produced by the whatt.io database. It can also be used when a product is released and all data is now added to the system, then the brand owner can redirect to a landing page with less information or campaigns etc.

Three steps to understand THEM

For many reasons. With Whatt.io the url is very short and can always fit on NFC tags even with as little as 128 bytes. This secures the functionality and future proof the NFC url in the tag. The url for whatt.io is defined on the basis of the serial number in the chip and additional client and product settings in the cloud. It is future proof and the full redirect allows the brand owner to modify the url at any point of time.

This often happens when using online HTML tools to build web pages or using platforms like shopify might change a dynamic url without the knowledge of the owner, that might render it into a broken url. With whatt.io the url can always be changed.

Do I need to place one NFC tag in every single part in my product?

No you don’t. The basic logic is that every product assembly has an NFC tag and parts and components that are part of this assembly are covered by one single NFC tag and the product structure.  A Product has predefined parts and components that are added in the cloud admin. In the example of the Gearbox distributor-1 it is a complete product with casing, gears, screws, nuts etc as parts.

The parts will be visible if the brand owner wishes in the product unit view to enable digital spare part management. More on that in the spare part section. The part that carries the NFC tag is considered to be the “NFC host” part.

My product is only one part, can I add only a part to the whatt.io database?

Yes, but you need to first define the product (assembly) and then the part that belongs to that product. That will be the only part in the structure and will need to host the NFC tag.

What is the difference between a product and a unit?

A product is the definition in the database that consists of all the information regarding parts, components, materials, assembly and recycling info. A UNIT is the actual fabricated unique part that is manufactured and chipped. The UNIT gets born (cradle) when the whatt.io app burns in the whatt.io url to the chip and it gets a serial number and url added to the cloud admin database.

The product can be said to be the original digital product and the unit is the cloned real physical part/product that is brought to life. The UNIT is fabricated Products and that is linked to the product data through the unique serial number and url.

What is the difference between profile, team and client?

An account profile is an individual account. This is your personal login and information. to use whatt.io you need to be invited by a team administrator or have your own account. A Team consists of account profiles (individuals) that work together in a Team.

They share material, products and parts.  A team would host a manufacturing facility producing parts.A client is the brand owner and has the rights to the products and parts. A product always belong to a client (brand owner)

Can I be part of many teams?

Yes, you can create new teams if you are an administrator and you can be invited to other teams as an administrator or an editor.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.

What is the Product Page editor?

The product page editor assists you in deciding what information should be displayed in the UNIT PAGE view. In the editor you can switch on and off whole sections like spare parts, introduction, assembly, material and support sections.

This helps you in creating a useful and functional unit page for the end user when they tap on a product with their phone.As an example you can switch off the assembly section if your product has no assembly info to show for the user. The Product page editor also allows you to set up how to handle spare parts.

I want to allow all my parts to be downloaded for free as 3MF. How do I do that?

You can easily create all parts as downloadable 3D printed parts. First step is to upload a 3MF file to each part when you create the part (or edit) and also check the box for self print. That will allow for that part to be downloadable for spare parts.

Enable the spare part section in the product page view, then it will be part on the unit page view and allow the user to download 3D printable parts,

I only want to allow for a couple of parts to be downloaded for free and not all.

Only parts that you both upload 3MF and also set individually to self print will be allowed to be downloaded.